Avid Training - EDIT LIKE A PRO with AVID XPRESS PRO!

Watch these 2 DVDs and you'll have all the tips, techniques
 and secrets you'll need to Master Avid Xpress Pro, Avid Xpress DV, and Avid Express 3.5

Course 201 Description              Course 301 Description

NEARLY 5 HOURS OF PROFESSIONAL TUTORIALS

" A significant breakthrough in non-linear editing training value"

Dear Editor,

Has learning the Avid been an exercise in frustration?

Maybe you've been reading "How To" books and struggling to find information about what should be easy, obvious editing functions that you need to use almost every time you edit.

It's insane!  I've personally trained staff editors who have been editing on Avid software for 5 years who still don't know how to generate Tone media right in the program!

Why?  It's simple.  It's either too expensive or too time consuming to get quality Avid Xpress training.

Until now.

Suppose you could sit down in front of your TV or at your computer and have a 12 year veteran TV & feature film editor and post-production supervisor spend nearly 5 hours showing you how to use the most popular non-linear editing software on the market.

Introducing Edit Like A Pro with Avid Xpress Pro! A 2 DVD Set Jam Packed with 34 Chapters of powerful and practical Avid instruction that you can start putting to use right away.

Edit Like A Pro with Avid Xpress Pro will get you cutting even if you're just coming out of the gate.

All this information and more will be at your fingertips...

• Get your DV deck or camera configured the right way.

• Simple tricks that will accelerate your media capture

• Know at a glance the vital statistic of each one of your media clips

• Not sure if that's the right clip?  Play it back in the bin BEFORE you make a decision

• 4 point, 3 point, and 2 point editing - the advantages of each

• Right Click your way to organized media

• Using the tasty Hamburger Menu.  It's not called the fast menu by accident

• How the Segment Overwrite Tool can give you an "Instant Rough Cut"

• Nifty ways to use the Trim Tool to change that "Instant Rough Cut" into a well paced, professionally edited project.

• Where should you cut?  3 Words - "On The Action"

• Slow Hard Disks?  Split your Audio and Video Data onto different drives and start editing in real time.

• Slow Computer?  Digitize in Full DV resolution but edit quickly in low rez without having to re-digitize!

• Your video Shows it, Your Audio Says it, but you need some text to drive your message home - Just bust out the Title Tool!

It doesn't matter if you're just starting out or have been editing on other systems for years.

Maybe you've always wanted to be an editor but have been terrified by the depth Avid Xpress Pro.  Sure, you can have a crack at reading the manuals, but the truth is, the best way to learn any piece of software is to SEE how a project is created on the Avid and THEN do it yourself.

That's what Edit Like A Pro with Avid Xpress Pro is all about.  Right on the screen, you'll see the actual Avid Interface as it comes default from the factory.  All you need to do is click to a chapter that you want information about and voila, there it is, right in front of you in high resolution full motion video with Dolby Digital sound.

Have you been editing on other software platforms and are just now moving over to Avid?  That's great!  You probably already know how to edit, you just need to understand Avid Xpress' work flow.

If that's the case, Edit Like A Pro with Avid Xpress Pro is the perfect solution.

• How to customize your Avid Interface and keyboard to increase your speed and efficiency

• The absolute best way to use the trim tool to effectively adjust your edits.

• Use locators to quickly index important parts of your media clips

• With these simple steps you can use the Avid's powerful color correction toolset and make it an all-powerful color corrector.

• How to set up the Capture Tool to automatically index each scene of your footage

• The sneaky way to add more than one Audio Suite Effect to your audio media

• End your Audio EQ confusion and start to make your sound sweeter

• Find out how you can be 3 clicks away from Perfect Audio Levels

• Lean how to emphasize your video by slowing it down

• The right way to keep your video "In Spec"

• Need to make changes in the middle of a LONG project?  Don't forget to use those Sync Locks!

It doesn't matter if you've just installed your Avid Xpress Pro software or if you've been editing on other non-liner editing programs for years - Edit Like a Pro with Avid Xpress Pro will shorten your learning curve and put the power of Avid's software at your fingertips, instead of having it locked away in a technical manual.

What about Avid Xpress Pro's Advanced Features? 

No problem - Unless you've been cut off from the world for the last year or so, you've heard of the fabulous Color Correction tools that Avid has incorporated into Xpress DV 3.5 and Xpress Pro.  They represent a new standard in real-time primary video color correction, and in the right hands can make bad video look good, and good video look AWESOME!

The problem is, unless you have a Telecine Colorist's background, the Color Correction Toolset can be a little, no - a LOT intimidating...

Now, with Edit Like A Pro with Avid Xpress Pro, you can take a detailed, practical (as in, "here's some bad footage, let's make it look good, and here's some good footage, let's make it look great") approach to learning this powerful Xpress Pro feature.

• Get those Color Correction Wizards to do their Magic, then alter their settings to create stunning video.

• Why the Color Correction Wizards need a Human who understands color to help them get the best results

• How you can zero in on specific colors or luminance values and adjust them while leaving the rest of the scene alone.  Maybe your sky is perfectly exposed, but the rest of the scene is dark and dingy.  With this information, you can brighten the scene EXACTLY where you need it brightened and leave that perfect blue and white sky alone!

• Take 2 scenes shot in different light and use the Natural Match Tool to "Match" them together.

• Understand how to keep the "Remove Color Cast" tool from sucking all of the warmth out of your scene and remove any unwanted color balance at the same time.

• No more projects Failed by Quality Control.  Use these simple tools to make sure your video passes QC with Flying, Rich and Vibrant colors.

Make your Audio sound as good as your Video looks.

Great Projects require both Great Video AND Great Audio.  With Edit Like A Pro, even if you're tone deaf, you'll learn how to harness the power of Xpress Pro's powerful audio mixing, EQ and effects tools.

• The correct way to get rid of Electrical Hum or Generator rumble in your audio signal.

• How the middle parametric slider of your Audio EQ tool can help your Voice Over punch through music beds.

• The correct way to apply multiple Audio Suite Effects to your audio media (need to slow down the audio AND add a compressor?  This is how you do it).

• SEE your sound!  Use the Avid Sample Plot to show you exactly where you need to add audio volume adjustments.

• Change the volume and EQ settings of your entire project, even if you've got thousands of edits. 

• Make those Too Long Voice Overs fit perfectly.

On Screen Tutorials are the Absolute BEST way to learn...

The plain truth is Editors are Visual Learners.  That's why they're Editors!  As an Editor, it's your job to see how to best fit the pieces of your project together, and you need to SEE it to do it.

That's why we didn't write a book.  Books are fine and we always keep the manual handy, but they can't show the results of a tip, technique or procedure of Video Editing Software in a meaningful way.

Kinesthetic Learning is a documented process where students that are SHOWN how to do something then given the opportunity to actually do it retain more information than over 87% of the control group that just READ about that process.

Think about it this way:

When you were a kid, did you ever do picture puzzles?  You know, the kind with a picture of your favorite super hero or cartoon character that had 1000 little-bitty pieces?

What was the first thing you did when you emptied the puzzle pieces on the table?

You turned the box over and saw what the finished puzzle was supposed to look like!

That's what we've done with Edit Like a Pro with Avid Xpress Pro. We show you each step you'll need to execute in order to achieve a particular function.  No guess work - just the exact mouse clicks or keyboard strokes to make your edits go smoothly and efficiently.

Yes, the material can move very quickly at times.  But that's the beauty of DVD Video Training.  It's Non-Linear in the same way that Xpress Pro is!  If you need to see a procedure again, just back up the tutorial and play it again until you have it down pat!

Edit Like A Pro with Avid Xpress Pro answers your editing questions. 

• What's the best export format to use when I need to get my project into another digital media application?

• How do I make space at the beginning of my timeline so I can create Bars and Tone for output to tape.  Oh yeah, how do I make Bars and Tone?

• How can I Nest video layers together and add one F/X that affects all of those layers?

• What would I use the Clipboard Monitor For?

• Can I Subclip a sequence or just master clips?  (Hint: You can do both...)

• What's the best way to re-use titles that I've already created?

• Can I ramp volume up and down in my timeline without having to add edit points?

• In total, over 4 hours and 42 minutes of professional level instruction from a professional editor.

Who is this professional editor anyway?

His name is Andy Jenkins.

• AJ has been editing with Avids before they were called Avids.  While attending NYU Film School, AJ got his first taste of editing when NYU introduced the concept of Non-Linear Editing to their Film Students.

• Since the early 90's AJ has cut over 200 Spots, Episodic Television, Hundreds and Hundreds of Training Videos and Role Plays, Infomercials and Feature Films and NFL Football.  He just finished up serving as Editor and Visual F/X Supervisor on a  Feature Film Starring Michael Rooker and 3 time Ultimate Fighting Champion Bas Rutten.  "The Eliminator" is now in International distribution with Artistview Entertainment.

• His client list is long and distinguished, and includes AT&T, DirecTV, Burger King,  NFL Films, Johnson & Johnson, Smith-Klein Beecham, Nutri-System, Ford, Pep Boys, Independence Blue Cross, Artistview Entertainment, Lions Gate, Earl Palmer Brown, Gillespie Advertising, and about 100 others.

• AJ has to his credit numerous awards, both National (Emmy) and Regional (Telly).

• Because he took to the Avid  so quickly, AJ was asked to help train new editors by one of the nations leading Avid Resellers.  The results were dramatic.  During that time (mid 1990's), AJ's service cost over $1,000 for a single day of training.  All of his clients said that he was "Worth Every Penny".

AJ has some pretty strong feeling about the state of the industry these days...

"I still stand amazed when I see software like Xpress Pro out-perform Hardware-Based Non-Linear Editing Equipment that cost Hundreds of Thousands of Dollars just 3 or 4 years ago!

Yet, the projects that I see are only getting marginally better.

I think it's because new editors, independent filmmakers, in-house corporate managers and even small video companies are finding it too time consuming, and in many cases too expensive to get the appropriate software training.

It's not that they aren't creative or highly skilled - 9 times out of 10 they usually are.  It's just that they can't get all of the tools under control...

I'm hoping to change all that with Edit Like A Pro with Avid Xpress Pro."

Table of Contents for Course 201 and 301.

Course 201   Running Time Approx. 2 hours 17 minutes

Ch 1. Introduction to Edit Like A Pro

Ch 2. The Avid Interface - The Ins and Outs of Avid's Award Winning Editor Interface. We'll get control of it first thing.

Ch 3. Managing your Bins with the Fast Menu - Quickly Organize and sort your media according to your specifications.  Pre-organize your edit for super efficiency.

Ch 4. Using Avid's Toolsets - Use the right Toolset for the right Editing Application. Learn how the Avid Toolsets can help manage all of the Avid's core functions and optimize your screen real-estate.

Ch 5. Digitizing - Capture your DV media according to your projects needs.  Capture Clips, Whole Tapes, Extract Scenes for DV Sources, and learn how to mark your media according to your project needs.

Ch 6. Deck Configuration - Adjust Avid's Deck Config. settings to communicate with your DV device.

Ch 7. Media Display - Use the Avid's multiple Display options to quickly identify specific clips, sequences, audio, effects, and titles. See tricky little keyboard short cuts that let your preview your clips before you even load them into the source monitor.

Ch 8. First Edits - What you need to know to turn raw media into precise time-line based editing. See it, Mark it, Cut it in... The fundamentals of Avid Editing.

Ch 9. The Trim Tool - Perhaps the most important editorial tool on any Avid. Rapidly adjust your edit points with frame accuracy and unlimited possibilities.

Ch 10. Motion FX - Shot too fast?  Slow it down!  Shot too slow? Speed it up! Give "Ho-Hum" shots more drama by changing their playback speed.

Ch 11. Edit Fast Menu - The quick interface that unlocks key Avid operational features. 

Ch 12. Timeline Tools - Essential instruction for managing your timeline data.

Ch 13. Timeline Fast Menu - Manage your timeline interface display to reveal all of your important clip information. 

Ch 14. Project Editing - Begin constructing your Sequences.  Tips on Editing on the Action, Transitions, Sound Editing, Insert Shots, Cutaways, and more...

Ch 15. Adding F/X - Explore the Effects Pallet and learn how to apply F/X to clips in your timeline.  Learn the features of the effects interface to alter the parameters of your F/X. Use this little trick to apply your F/X to multiple shots in your timeline.

*Retail Price for DVD 1 -  $99.99

To Order Edit Like A Pro with Avid Xpress Pro Course 201

*See Special Offer for Both DVDs Including the Bonus Tutorials below

Course 301    Running Time Approx. 2 hours 24 minutes

Ch 1. Keyframing F/X - Adjust your effects parameters over time by adding delta information with keyframes.  Don't settle for static F/X!  Make them Move, Spin, Dance, Zoom...

Ch 2. Titles - Every feature and function of the Avid Title Tool.

Ch 3. Titles Part 2 - This chapter was so big, we split it into 2 parts.  Also covers Title Rolls.

Ch 4. Sound Editing - Use Avid's Sound Editing Features to manage your projects aural impact. Add sound, fix problems, etc.

Ch 5. Audio EQ - Sweeten, Finesse, Repair and Manipulate your audio with Avid's Audio Equalization Tool.

Ch 6. Timeline Audio - Adjust your timeline setting to enable you to manipulate levels directly in the timeline.  Activate your Audio Sample Plot so you can reference your audio media's waveform information.

Ch 7. Audio Suite F/X - Add F/X to your audio media, including Compressors, Limiters, and Delay.  Slow down, speed up, and change the pitch of your signal.

Ch 8. Mixing Down - Learn how the Audio Mixdown tool can allow you to apply multiple Audio Suite and Audio EQ effects to your media.

Ch 9. Color Correction - Fine tune the exposure and color balance of your video.  Learn to correct errors and give your video a "look" all of it's own.

Ch 10. Color Correction Wizards - Let the Avid quickly and easily make broad corrective adjustments to your video then fine tune those adjustments to suit your projects needs.

Ch 11. Natural Match - Rapidly Color Correct a series of shots using the Natural Match Tool.

Ch 12. Output - Send your finished project out to tape. What you need to know about DV output.

Ch 13. Digital Export - Export your media to other 3rd Party Software for creating DVDs, Internet Streaming Media, Special F/X, or CD-ROM applications.

*Retail Price for DVD 2 - $99.99

Bonus Material - 6 more chapters of Professional Avid Tutorials.

Exploring the Avid Part 1.  Customizing your Interface and Keyboard -  Create your own custom editing interface and increase your editing speed dramatically.

Exploring the Avid Part 2. Clipboard Editing - Use the Clipboard for "Word Processor" easy copy and paste editing.

Exploring the Avid Part 3. Repurposing Titles - Once you've settled on a title style, here's a simple way to re-use that style across your entire program.

Exploring the Avid Part 4. Nesting Video - Learn how to "Step In" to your Video Tracks and apply global effects.

Exploring the Avid Part 5. Sync Locks - Keep your Audio and Video Tacks in perfect sync with 2 clicks.

Exploring the Avid Part 6. Bars and Tone - Generate all of the Reference media you need right from the Avid Interface.

*Retail Price for Bonus Material - $29.99

*See Special Offer for Both DVDs Including the Bonus Tutorials below

To Order Edit Like A Pro with Avid Xpress Pro Course 301 with bonus tutorials

Save $50 if you purchase both Course 201 and 301 together!

Only $147.00

In order to learn Avid Xpress Pro, you could take classes.  If you've done any research, you already know that they can cost thousands and thousands of dollars.

You could by books.  But the truth is, you'll never get as much useful information as fast or as efficiently as you would if you could SEE how it's done.

What about other Avid Training DVDs?  They are out there - we've seen them.  You can expect to pay almost $160 for one hour of training or $100 for an hour of tutorials directly from Avid.

Are they any good?  Sure!  In some ways, they're great!  But where Edit Like A Pro really shines is:

It's Depth

I'm not sure anyone could teach you how to send email and surf the web in an hour, let alone show you how to operate the most advanced non-linear editing software on the market. With nearly 5 hours of Intense, Step By Step Instruction, you can get up to speed quickly with Edit Like A Pro with Avid Xpress Pro.

Project Based

This is NOT a rehash of the Avid Manual - It's like a Whirlwind Tour! Edit Like A Pro starts with the Interface, moves to Capturing Media, Editing, Adding Effects, Sound, Color Correction and then Tape Based and Digital Output - just like you were editing a real project.  As a matter of fact, the media that was shot for Edit Like A Pro was created specifically for the Edit Like A Pro Tutorials.

Convenience

It's on 2 DVDs. Full Motion Video that you can watch it on your TV (try that with CD-ROM or web based tutorials..) or have it open on your computer while your Avid Software is running. (You'll need a DVD-ROM drive and a Sonic compliant software DVD player).

 For Editors by an Editor

AJ's credentials are outstanding.  He's a professional Editor.  He picks and chooses his projects.  If he's not on a job, you can probably call him at home right now and see what he's up to (609) 239-2505.  He's successful enough to have an edit suite in his home, in a room right next to a Home Theater with a 106" screen (Films are his Passion!).  He is NOT a product specialist or a sales manager who trains and then does "a little editing on the side".  He's the real deal.

Value

Most Avid Training DVD's run $100 or more per hour of instruction. Edit Like A Pro with Avid Express Pro should then cost $500 or more - but it doesn't!  It does NOT cost $300.  And today, it doesn't even cost $150. 

If you take advantage of this introductory offer, you can own Both DVD's and the Bonus Tutorials with over 4.5 hours of top quality, full motion professional level Avid training for...

ONLY $147.00

Why so inexpensive?

Well, we realize that this collection of tutorials could easily cost $500 or $600 dollars. In fact, if you tried to get a single day of training from an Avid School, you're likely to shell out $1000 or more.  AJ doesn't train individuals anymore, but he won't take on a project, even if it's only a day's edit, for less than $2,500.

So, what's the catch? 

It's really all about economics.  You see, our ordering and manufacturing service is automatic.  Our shopping cart is already securely set-up. You'll be getting 2 DVDs directly from our service bureau, so we don't have to pay anyone to answer the phone, take orders, pack up the box, ship the DVDs, etc.

And frankly, we want you to buy from us again.  We figure that if you like Edit Like A Pro with Avid Xpress Pro, you'll be interested in the other Titles that we currently have under development (Author DVD's Like a Pro, Color Correction Like A Pro, Advanced Avid Editing,  etc.).

When you're marketing your own Video, Editing or Multi-Media business, you know that the most expensive part of acquiring a customer is getting them to buy from you the first time.  So, once this purchase is out of the way, the next time you buy from us is more profitable.  Just like it is in the Video Business, repeat customers are your bread and butter.

That's the honest, frank and forward truth.  We don't need to make a mint from you.  Because we're mostly automated, and because AJ is an Editor first and an entrepreneur second, we can pass along substantial savings to you. We want to deliver exceptional value at unbeatable prices and keep you as a customer forever. That's how we compete.

This part is important - This really is an introductory offer to the public.  Until now we have been selling Edit Like A Pro with Avid Xpress Pro to private companies and corporations under a NDA at a price point MUCH higher than $147.00.  We're making this offer as a marketing test only.  We are likely to raise the price of this product as high as $259.00

So, early adopters win big.  Procrastinators pay extra.

Save $50 if you purchase both Course 201 and 301 together!

Only $147.00

It's easy to get started and it doesn't matter if it's 2 am.  Just Click Here, or on any order link in this page and you'll be taken to our SECURE 128bit Encrypted E-commerce Shopping Cart.

Fill in the blanks right on your own computer and you're DVDs will be rushed out to you right away.  It couldn't be easier or faster.

Get ready for over 4.5 hours of intense, practically One-on-One training right in the comfort of your home or office.  Whether you watch it on TV or on your computer you're sure to learn to

Edit Like A Pro!

P.S.  If you own Avid Express DV 3.5 or the Newest Avid Xpress DV this material is PERFECT for you.  There will be some functions that Avid Xpress Pro has that these other 2 packages do not, but the fundamental concepts and 99% of the keystrokes and interfaces are the same.  Edit Like A Pro with Avid Xpress Pro makes an Ideal companion for all levels of Xpress or Express DV software.